YouTube’s player is now responsive meaning that it auto-resizes to the pixel dimensions of the native upload. But if you have video that is not 16:9 (such as 9:16, vertical), YouTube’s player will now adapt to the size of the video. YouTube’s video player traditionally works in a 16:9 aspect ratio, which is standard for 1920×1080 FHD and 3840 x 2160 UHD (also known as 4K). I called it my “ 5 days of Social.” Below is the updated result of my endeavor, which I hope will still aid your social-media video export workflow. Now that you’re thinking about platform-specific content, let’s dive into the best ways to export that content in Premiere Pro.Ī couple years ago, I produced one video tutorial a day for five days, each day focusing on specific export settings for a different social-media platform in Premiere Pro. So it’s important to think about the platform before you click the “export” button.
As Canadian philosopher Marshall McLuhan wrote, “the medium is the message.” And the social media platform has a highly influential impact on the way people perceive the video’s message. So it’s a good idea to make the first five seconds of your video eye-catching and to include burned-in captions. For example, on Facebook and Instagram, people usually discover the video within their feed without the audio on. These questions will help you determine how to design your video.
Do you want a video teaser to entice the viewer into watching the full video on YouTube?.Do you want the user to click on a link?.What is the video duration at which people stop watching?.Will the user be watching with the audio on?.How will the user engage with the video differently on each social-media platform?.Think about how your users will engage and interact with the video on the platform you’re uploading to. Instead, create specific renditions of the video for each platform. My number one rule of thumb is:ĭon’t export and upload the same video format on all platforms! Wouldn’t it be great to have all of Premiere Pro’s video export settings for social media in one place? Well, you’re in luck! The tutorials below will show you how to best format and export your videos for YouTube, Vimeo, Facebook, Twitter, Instagram, and TikTok within Adobe Premiere Pro.īefore you read on.
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